Spring Cleaning Those Event and Marketing Plans

With the first day of Spring comes the renewed sense that anything is possible; it just depends what angle you look at it from.

So with that in mind it’s time to dust off those creative briefs, marketing plans and event strategies and take a fresh look at what’s working and just as importantly what’s not.

A lot has changed in our profession over the past year—budget’s being further squeezed, ROI top of mind and leverage replaces out of the box as the latest buzz phrase. But not all change has been for the worse; a number of new or revisited technologies, concepts and methodologies have created additional opportunities—social media, brand storytelling and visualization to name a few.

These changes create a new lens through which we can view our goals, creative, strategies and plans. It provides an opportunity to pull those old ideas off the shelf and give them another look, to step back and admit that the square peg just might not fit in that round hole, or be energized to fly in the face of adversity and try something new or risky.

In this spirit we have created our own personal list of things we would like to see head to the spring cleaning dust pan and those we would like to see given a chance to bloom as we look forward.

Creative and Marketing

Dust Bunnies and New Bloomers

Dust Bunnies	New Bloomers
Wow factor Creative	Content driven Creative
Event in a box	Virtual events
1 to many event and marketing	Community building
Slideware	Storytelling
Brand awareness	Brand value
Social media as flavor-of-the-month	Social media as an integral part of event and marketing strategies
Blue Man Stomp de Soleil* acts	Emerging talent and virtual global jam sessions

*credit to whoever coined this catch-all phrase

We are sure you have your own thoughts to add to this list (and we would love to hear about them). Whatever they may be though, we hope this Spring you find the chance to do your own spring cleaning and move forward with some fresh ideas.

"And then the day came, when the risk to remain tight in a bud was more painful than the risk it took to blossom."-Anais Nin

Happy First Day of Spring!

The DoubleShot Team