Social Media Learnings from Harley-Davidson

Interesting perspective on how Harley-Davidson uses social media and mobile marketing to get closer to their customer (http://ping.fm/QjwgS).

Key Learnings:
-Engage! Ask questions, solicit input and listen (yes just like your Mom said listening is important).
-Share! Give customers insight into what your thinking and an opportunity to respond.
-Go Organic! Don't force social media down your customers throats. Provide a platform but let them climb aboard in their own time.
-Be Real! To talk the talk then walk the walk. Live in your customers shoes and use your products. Otherwise how do you have any street cred.

Food for thought!