Twitter is Top Social Media Platform at Fortune 100 Companies

It's pretty amazing that more Fortune 100 companies have a Twitter account than a blog.

According to a new Burson-Marstellar survey 54 percent of the Fortune 100 have a Twitter presence, 32 percent have a blog.

Burson suspects that many companies are skipping blogs and going right to Twitter. Makes sense but surprised how slow corporate blog adoption has been in general.

I guess it's easier and less chance of corporate error to get the word out in 140 characters versus a paragraph or two.

To see the entire survey results check out the slideshare presentation.

B M Social Media Fortune 100

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